When AAmp Studio was hired to revamp the space that would become one of Portland’s most sought-after bars, Andrew Ashey and his team worked with the client to identify that the key to success was keeping things soft, earthy, and comfortable. Open from 4 p.m. to 1 a.m., The Danforth caters to any crowd, be it for happy hour, dinner, or late-night cocktails. Since the range of purpose was so diverse, AAmp chose warm-toned green and dark colors to create the desired welcoming atmosphere. Of course, seating not only has the opportunity to make a statement, but it is also necessary in inviting frequenters to linger. “The existing space is a trapezoidal space with hard lines,” says Andrew, “so we wanted to introduce as many curves as possible to soften the feeling. That inspired us to select U-shaped booths to give guests a warm, enveloping feel.”
ook down four full-height mirrors that hung on the brick wall. When the mirrors were removed, four arches were revealed behind them. This singular element in the wall inspired the team greatly, and it has now become integral to the branding of The Danforth.
The Danforth’s signature—an arch—has become an essential visual to their brand and has a fun origin story. From the former space, they took down four full-height mirrors that hung on the brick wall. When the mirrors were removed, four arches were revealed behind them. This singular element in the wall inspired the team greatly, and it has now become integral to the branding of The Danforth.
Andrew and his team created an upscale neighborhood restaurant with luxurious, velvety seating—and The Danforth is a new Portland hot spot where guests feel the intimacy and the conviviality of the atmosphere. “There’s an element of discovery to this restaurant,” Andrew says. “When you move around the rooms, you will discover new design choices in each space. You are invited to experience that discovery.” Not your typical neighborhood bar, but better.
